Hitting my third and final year of my Event Management and Design degree I had very little idea where I could see myself taking my studies when I finished. I did however have one thing pretty set in my mind: I would never design conferences.
But, as a wise man once said never say never.
I came to Wildwon with the assumption that conference content always has, and always will be, quite frankly a bit boring. However even in the early days of my internship my perception of conferences was beginning to change completely and I realised they could actually be pretty amazing.
This dramatic turnaround probably occurred because I began working with a company who saw events in a completely different way to most people. They manage to change the typical idea of a conference and design an engaging and meaningful experience that creates deep, positive impact.
“people never forget how you make them feel”
In order to design something meaningful and engaging Wildwon go far beyond the logistics of event design and production. Wildwon’s primary focus is how everyone involved with the event will experience the event. They create a journey by considering all moments of engagement between people and brands and the ideas, emotions and memories that these moments create.
Promotional outreach is very important
tPromotional outreach is something that in the back of my mind I have always known is important for an event, but it’s also in the back of my mind so I have never really considered how important it is. A key thing that Wildwon has taught me is that promoting an event to the right networks, and finding people who are truly passionate about the event is crucial to the overall experience people are going to have, which now I think about it should be blatantly obvious. People attending an event want to be surrounded by as many people excited by the same things they are passionate about as possible.
Content… probably the most important
This brings me to my second point. I have probably never found conferences exciting because I have never been excited about what the speakers are talking about… until now. Wildwon gave me the opportunity to research speakers they have had speak at their conferences previously and find people that I think would be interesting in their conferences to come. I was overwhelmed with how creative, resourceful and honest their speakers are.
Communication is key!
One of the things I love most about the experiences Wildwon create is that they create a community of people with common interests and similar beliefs. Wildwon really considers how people are going to interact before, during and after the event. They help to build relationships between all people attending the event creating a more meaningful experience.
So, to end my spiel, if you were to ask me now if I could ever see myself designing a conference I wouldn’t say no.