About

Wildwon is a boutique end-to-end experience agency and we have extensive expertise working across brand, digital and real-world experiences. Most importantly we practice what we preach. We are a certified B Corp (Benefit Corporation).

We place our purpose at the centre of our business model where it informs everything we do. We pride ourselves on working with clients who do this too. We get behind companies, government agencies, educational institutions, individuals and communities to rally around a social or environmental mission. We create events and experiences that leave a legacy and build communities.

With this philosophy at the heart of what we do, Wildwon’s projects are not only unique, but a step above those produced by other companies in Australia. Our approach is informed by design thinking methodologies, ensuring every touch point for audiences, whether real or online, is a memorable and meaningful one.

Wildwon's holistic approach to design and production starts with a robust research process at the commencement of a project. In this phase, we immerse ourselves in the world of our client. We collect data, conduct interviews with key stakeholders, prototype ideas and test them with audiences.

This approach ensures every design decision made along the way is rooted in evidence and insights from the real world, and places the target audience and stakeholders at its heart. This mitigates risk for our clients before the project's implementation stage, and guarantees the project delivers exactly what our client requires and what their audience will respond to.

 
Everything we do is informed by a human-centred design approach and hinges around experience.
 

The Wildwon Team

Sally Hill

managing Director

A long-time sustainability advocate, Sally has a vast knowledge of sustainable and responsible business and digital communications. After working as a campaigner on environmental and social justice, Sally, along with Yvonne, decided to start their own B Corp certified company: the meaningful experience agency, Wildwon. Sally regularly speaks about sustainability, entrepreneurship, community-building and experience as a catalyst for social change.  A natural super-connector, she curates the program for Purpose, is always connecting ideas and people, making introductions and up for a big conversation about a new idea. Amongst all of this, Sally likes to go on long hikes exploring nature and letting her mind unwind and wander. She’s passionate about ‘rewilding’ and protecting nature as she believes that we are all at our happiest and most inspired when we’re in the natural world.

 

Lauren Anseline

Experience Designer

Lauren has worked across many fields including branding, fashion, photography, visual, and experiential design. She studied a Masters of Design Anthropology where she first fell in love with human centered design and the value of truly understanding human needs. She landed at Wildwon in 2015 where she leads design research which encompasses understanding the human needs of the project and collaborating with all stakeholders so as to integrate needs, motivations, behaviours and concerns. As a result, Lauren creates a holistic solution that is tailored to the human needs. She also develops spatial designs for our events which include installations and theming that surprise and delight. Lauren’s motivations come from wanting to understand human experience and to create interactions that is most suited to diverse communities. Her inspiration comes from human psychology, science fiction, gardening and closed loop design.

 

Laura Carroll

Senior Producer

Born in the UK and brought up in New Zealand, Laura is Wildwon’s star Senior Producer.  Looking to grow her experience in the events sector, she moved to Sydney four years ago and has since fallen in love with the city’s unique mix of urban and natural landscape. She has worked for global commercial brands, not for profits, educational institutions, tech companies and start-ups. Laura loves seeing projects from concept through to completion and works across every aspect of an event from strategy and creative to digital and physical execution. Already an expert in producing beautiful and exciting events, Laura has now added an expertise in sustainability to her skill set. Her inspiration comes from her time outdoors in nature, and from documentaries and books which have driven her desire for a purpose-driven career path.

 

Gillian Moran

Creative Lead

Gillian is Wildwon’s Creative Lead. A multidisciplinary designer, Gil started her career in a small boutique studio, moving to a big, shiny advertising agency with large clients such as Lego, and back to a small agency, after realising how much she loved using her design skills to make positive change in the world, and having had a taste for experience design. As Creative Lead Gil is in charge of branding and design from start to finish. Gillian has always had the marks of a maker - spending hours as a kid tinkering in MS Paint, and today draws inspiration from Japanese bookstores and walks taking in nature and architecture. She believes we are all creatives at heart, and that beautiful design makes everyday life more enjoyable.

 

Rebecca Pettit

Associate Producer

Rebecca, or Bec, as she likes to be called, joined Wildwon as a volunteer and quickly became a key member of the team.  She has worked across a wide variety of projects including large scale events, programming, workshops and branding while at Wildwon. Bec is able to focus on the big picture across all Wildwon projects, but is also detail oriented which ensures projects are delivered on time and on budget. She enjoys getting hands on with the creative team and being involved with different members of the team all the way through the creative process. She has a wicked, sometimes weird, sense of humour and is studying a Master of Urban Design.

 

Yvonne Lee

Co-founder