I'm very excited to announce that I'll be attending the 5th Annual Women in Focus Conference on behalf of Wildwon after winning a creative disruption business ideas competition.

To win an all expenses paid trip to Port Douglas to attend the 4-day conference, the brief was as follows: 


Choose a business, then tell us in 150 words or less, how you’d disrupt it.

Be brave, be different, challenge conventional thinking.
 

I chose Coca-Cola Amatil (CCA) and wrote the following:

The companies of the future will be those that solve real world challenges on a local and global level. CCA has an opportunity to do just that.

Their current business model will degrade rapidly in the medium term due to:

  • The contribution of single-use plastic bottles to global environmental issues

  • Water security concerns in the localities of their bottling facilities

  • Their contribution to a growing worldwide obesity epidemic.

The disruption model I propose consists of:

  • Ocean plastic recovery and recycling, to be used in production of containers

  • Facilities that accommodate non-standardised refillable bottles

  • Water desalination to ensure long-term supply of drinkable water

  • Better utilisation of worldwide logistics capabilities to deliver new product lines (eg. health supplies, fresh produce, water)

If CCA should work with local communities in emerging markets to do this, they will at last be genuinely bottling and selling ‘happiness’.


Thanks very much to Women in Focus for supporting truly disruptive ideas and also supporting a positive business like Wildwon to attend the conference. I'm really looking forward to it!

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