Woah! A crowd of over 350 people came along to the Hub Sydney Opening Party last Thursday, despite horrendous weather and a crowd who didn't know quite what to expect! Below = the queue to get in!
We worked closely with the Hub team over a number of months to craft an experience for their founding members, special guests from all levels of industry and government, and Sydney-siders keen to check out a new space popping up in their city.
The brief was to throw an amazing party, but also get people thinking, interacting with each other and to leave the Hub with a legacy of content that would help them get to know their community of founding members and Sydney-siders better.
The space (Level 2, 101 William St) went from building site to the scene of a kick-ass party in 24 hours, and has now been transformed again into a co-working space. Go check it out if you haven't already! Here's our run down on the night..
Foyer & Lift Installation
Qu Faraday of Urban Love Sydney executed a brilliant concept for guest experience as they entered the building, came through the foyer and into lift. Qu created an 'Ideas Nursery' - because the Hub is where people nurture ideas among family! The foyer featured a 'green carpet' of grass, nests which nursed 'eggs' of iconic ideas and inventions such as the man on the moon, . The room was complete with a projection of videos relating to these ideas and a smoke machine. See Qu 'Pitch the Future' at Vivid Ideas this Thursday where he'll be presenting his ideas on how we can transform cities by bringing vibrance to underused Sydney venues.
As people came through guest registration they were given a 'pin'. While they waited for the lift they had a polaroid photo taken and handed to them. The meaning of all this remained a mystery until they reached the top of the lift or stairs and they were greeted with a 'Lo-Fi Networking' wall.
Here they wrote down 3 things that any person at the party could talk to them about - connection (and we suspect soon-to-be friendships) were literally made before our eyes!
Our very own animated gif booth, this was a total hit at the party. We created a fun photo booth with a box of costumes and props borrowed from the generous people at Jurrassic Lounge and a 'box' with an iPhone set up with 'Gift Shop' (a DIY gif-generating app. Read more about out custom-built Gif Booth here.
'Growing the Future of Work' Ideas Tree
Liquid Space Lounge
Liquid Space was a key sponsor of the event. We designed a Liquid Space chill out lounge with bespoke branded furniture. Here we ignited conversations about the future of work and our video vox pops took place.
Hub Sydney Distance Projection
We teamed up with a lighting and projection specialist for the event whose distance projection of the Hub logo meant that many photos from the night featured the Hub logo in the background, and the projection could be seen from all around Sydney!
Special Guests including Clover Moore
We enjoyed a touching Welcome to Country from and then Clover Moore and Alex Greenwich took the stage to talk about their support of co-working and creative spaces in the City of Sydney and their full endorsement of the project that is The Hub!
The After Party
We kicked on at sustaino basement eatery / beer den the Old Growler.
We have a long-standing affinity with the Hub. I (Sally) worked at Hub Kings Cross in London for What an amazing crew - we really felt like we were working amongst friends.
Check out the Storify of the night below - a collection of tweets, photos and posts shared by our guests.