Seek knowledge. Read a great deal and widely.

Keep an eye on the detail - it's the finer details of design that people will joyfully stumble over.

Say what is right, not what people want to hear.

Make experiences beautiful and meaningful.

Maintain a sense of curiosity and wonder for the world around us.

Be helpful, not hypeful, when talking to our community.

Never stop challenging what is done and questioning what we know.

Be a good host. People will never forget how you make them feel.

Reflect. Magic happens in the pauses.

Relish the work, relish the act of creation.

Strive for mastery and craftsmanship.

Share what we know. By helping others fulfil their purpose and potential, we achieve ours.

Never forget to see the bigger picture, understand context and address the root of a problem.

Surround ourselves with people who are better than us.

Be creative and resourceful with what we have at hand. Human ingenuity is our most valuable tool.

Honesty and authenticity always, or else you will damage your own soul.

We want the whole world and humanity to flourish, but not at the expense of the whole world and humanity.

Make the place you live the place you want to live.

Respect and champion nature in everything we do - it's the source of our uniqueness, our well-being and our future.

Take time to do things well.

Do less, better.

Be human.

Be part of a movement of companies striving to be the best for the world, not just the best in the world. 

And finally, 'don't waste your wildness, it is precious and necessary' - Jay Griffiths.