Bringing Purpose to the people in its second year
What is Purpose?
Purpose exists to help connect, inspire and enable the people who believe that a better type of business is possible. Purpose is a highly curated, two-day conference bringing the doers, influencers, thought leaders and pioneers of the purpose-driven business movement together. Purpose attracts B Corps and social enterprises, as well as mainstream business minds. At Purpose, participants interact and learn in a meaningful and lasting way which helps them to succeed at driving forward a values-driven approach to business.
Why we created Purpose
Purpose was created by Wildwon because we noticed more and more companies who, like us, were working to drive a social or environmental mission into the very core of their business model. In 2015, we realised the moment had come to create a place for this community to come together. In its first year, Purpose was a runaway success and is now a growing community and set of offerings catering to those that are re-writing 21st century business and who know that the future belongs to the companies that solve problems, not those that cause them. Since day one, Purpose has been supported by our partners and community who are the true champions that make Purpose possible.
What people have said about Purpose
Purpose by numbers
200 people attended the first event. In 2016, the audience doubled to 400
On average, our community rated their experience at Purpose 9.5/10
100% of attendees made lasting connections beyond Purpose
89% of attendees are active in the Purpose Alumni and online community
9/10 participants would attend Purpose again
#Purpose consistently trends Australia wide during the two day conference
10+ media stories including Huffington Post, VICE and The Guardian
Activating the Purpose precinct
From apocalyptic picnics and mindful meditations to coffee carts and recharge stations, Purpose was filled with activations and experiences for attendees to have multiple moments of surprise and delight.
In 2016, we used Frank Green reusable coffee cups and water bottles to divert single use coffee cups and plastic water bottles from landfill. We also had food waste bins as well as recycling (with biodegradable bags). As for staging, much of 2015’s was cut down and repurposed and used for 2016 staging.