Exploring the nexus of design, technology & social change
with Engineers Without Borders Australia
Link Festival 2016
Link Festival brought together Australia's leading and emerging social innovators to explore how design and technology can create positive change in the real world. With inspiring speakers and a focus on genuine connections, Link Festival highlighted creativity, social entrepreneurship, meaningful career paths, big ideas, cross-sector collaboration and applying cutting edge thinking in design and technology to solve real world challenges.
Engineers Without Borders Australia (EWB) is a not-for-profit organisation that creates systemic change through humanitarian engineering with global reach. In November 2013, the first Link Festival was held at Federation Square. In 2014 they engaged Wildwon to work on the concept they had held once before but wanted to develop: Link Festival of Design, Technology and Social Change.
Director of Education,
Engineers without Borders
What we set out to do
Link Festival aims to become the premier 'design for social change' event in Australia and across the Asia Pacific region. By bringing together emerging and leading change makers, Link looks to explore how design and technology can create change in our backyard and the world.
Design principles were applied across all components and channels of the event, from how we briefed speakers/volunteers and talked to sponsors, to how we designed the physical and digital collateral. For Link, we focused on five main principles:
Be memorable: create a ‘wow’ experience.
Things start here: unlock people’s potential to start something big.
Solving real world problems: Link is about solving real world problems, not first world problems.
We are humans first: We’re a new generation of professionals who want to use our powers for good. Link is for those who already think differently and are ready to act differently.
Achieving impact while treading lightly: heavy impact with featherweight footprint.
Hosted at Deakin Edge and the Australian Centre for the Moving at Melbourne’s Federation Square, but reaching an audience of 10,000 email and video subscribers worldwide, Link Festival has become the premier ‘design for change’ event in the Asia-Pacific Region.
Link Festival is now emerging as a professional community of young professionals with technical skills (engineers, architects, designers, industrial engineers, software engineers, programmers) who want to use their skills for positive social change - whether it’s within a large organisation, for a non-profit, or in a startup social enterprise.