ROLL ON AT VAUCLUSE HOUSE - WITH SYDNEY LIVING MUSEUMS

Wildwon were asked to be a partner to Sydney Living Museums’ ‘Eat Your History’ program, and activate two of the twelve historical properties in their portfolio. The first event was designed to bring new audiences (18-35 year olds) to Vaucluse House. Roll On invited guests to the stunning property for a 1920s-inspired picnic with lawn sports, gastronomical history and tastings, guided tours of the house and gardens, live music from local Sydney bands, swing dancing, butter-churning and lemon-sherbert rasping workshops with colonial gastronomer Jacqui Newling as well as recipe book-binding by hand.

The event was an enormous success for Sydney Living Museums and has been added to their calendar of vintage events including Fifties Fair.

EXPERIENCE DESIGN

- Wildwon commissioned typographer and illustrator Georgia Hill to create hand-painted signage. We installed this signage, as well as fete stalls and vintage furnishings around the property and at each activity, complementing the event’s look and feel and the venue.

- Guests, volunteers and musical acts were invited to dress in relaxed 1920s attire. We set up a vintage picnic and costume stall where guests could buy or hire costumes (boater hats, bow ties, parasols) as well as picnic supplies (books, baskets and blankets).

- The design of the program was designed to give a holistic experience leveraging all 5 senses Took people through the property activating spaces in the house and garden, immersing guests in the history of the property through tastes, tours and demonstrations, exceeding the museums’ interpretation expectations.

OBJECTIVES & IMPACT

- Wildwon designed an event specifically to appeal to 18-35 year olds, and designed a program that attracted people to the event but also helped them explore the property.

- 300 people attended the event and more than 200 took part in guided tours or ‘Eat Your History’ cooking workshops and tastings.

- More than 50 people signed up to the Sydney Living Museums e-news on the day and many more subscribed during the promotional period before the event.

- Sydney Living Museums reached a brand new audience - 80% were 18-35 years old

- 85% of guests rated the overall experience of the day 4 or 5 out of 5.

About:

We (Wildwon) produced Roll On in partnership with Sydney Living Museums. It is part of their #EatYourHistory exhibition and program. Other partners include Young Henry's and Real Food Projects.